Elmhurst vs Califia Farms · Bay Area shelf head-to-head
Elmhurst and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupElmhurst sits further up the premium end
Elmhurst
Califia Farms
53
brand power
69
24
products
61
5
categories
11
6
subcategories
12
12
grocers
19
28.3¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elmhurst▭ Califia Farms
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives9 vs 12 SKUs
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elmhurst · 1
only Califia Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elmhurst · Califia Farms
