Epic vs Made Good · Bay Area shelf head-to-head
Epic and Made Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Epic
Made Good
66
brand power
24
39
products
8
8
categories
4
15
grocers
1
$6.47
avg price
$4.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Epic▭ Made Good
Distribution · 30% of score63·4
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Epic · Made Good