Equator vs Starbucks · Bay Area shelf head-to-head
Equator and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerEquator is in more Bay Area grocersStarbucks fields the deeper lineupEquator sits further up the premium end
Equator
Starbucks
45
brand power
58
27
products
139
1
categories
11
3
subcategories
14
16
grocers
13
$1.90
price per oz
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Starbucks
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Equator · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Starbucks
