Essential Everyday vs Melissa's · Bay Area shelf head-to-head
Essential Everyday and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerEssential Everyday fields the deeper lineupMelissa's sits further up the premium end
Essential Everyday
Melissa's
58
brand power
64
214
products
68
44
categories
20
8
grocers
8
38.4¢
price per oz
$3.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Melissa's
Distribution · 30% of score33·33
E
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 6
only Melissa's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Melissa's
