Essential Everyday vs Simpli · Bay Area shelf head-to-head
Essential Everyday and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday fields the deeper lineupSimpli sits further up the premium end
Essential Everyday
Simpli
58
brand power
44
214
products
15
44
categories
5
57
subcategories
8
8
grocers
8
38.4¢
price per oz
83.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Simpli
Distribution · 30% of score33·33
E
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Simpli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 4
only Simpli · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Simpli
