Evanhealy vs Heritage Store · Bay Area shelf head-to-head
Evanhealy and Heritage Store, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heritage Store carries more Brand PowerHeritage Store is in more Bay Area grocersEvanhealy sits further up the premium end
Evanhealy
Heritage Store
35
brand power
46
17
products
19
4
categories
7
10
subcategories
11
2
grocers
4
$17.87
price per fl oz
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evanhealy▭ Heritage Store
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evanhealy · 0
no exclusive doors — everywhere Evanhealy is, Heritage Store is too.
only Heritage Store · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evanhealy · Heritage Store
