Evolution Fresh vs Simply · Bay Area shelf head-to-head
Evolution Fresh and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupEvolution Fresh sits further up the premium end
Evolution Fresh
Simply
54
brand power
66
53
products
102
4
categories
8
13
subcategories
20
15
grocers
20
36.9¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Simply
Distribution · 30% of score63·83
S
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Simply
