Evolution Fresh vs Voila · Bay Area shelf head-to-head
Evolution Fresh and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineup
Evolution Fresh
Voila
54
brand power
41
53
products
35
4
categories
3
13
subcategories
11
15
grocers
5
36.9¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Voila
Distribution · 30% of score63·21
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Voila
