Fabrique Délices vs Boar's Head · Bay Area shelf head-to-head
Fabrique Délices and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerFabrique Délices is in more Bay Area grocersBoar's Head fields the deeper lineupFabrique Délices sits further up the premium end
Fabrique Délices
Boar's Head
42
brand power
58
15
products
173
6
categories
20
7
subcategories
49
11
grocers
10
$2.46
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fabrique Délices▭ Boar's Head
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pickles1 vs 2 SKUs
1% of shelf
only Fabrique Délices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fabrique Délices · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fabrique Délices · Boar's Head