Fairlife vs Clover Sonoma · Bay Area shelf head-to-head
Fairlife and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupFairlife sits further up the premium end
Fairlife
Clover Sonoma
32
brand power
68
7
products
114
2
categories
12
2
subcategories
23
9
grocers
18
16.7¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fairlife▭ Clover Sonoma
Distribution · 30% of score38·75
F
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fairlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fairlife · Clover Sonoma
