Farmhouse Culture vs Urban Remedy · Bay Area shelf head-to-head
Farmhouse Culture and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineup
Farmhouse Culture
Urban Remedy
22
brand power
59
5
products
65
3
categories
21
5
grocers
8
59.9¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmhouse Culture▭ Urban Remedy
Distribution · 30% of score21·33
F
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmhouse Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmhouse Culture · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmhouse Culture · Urban Remedy
