Fat Cat Bakery vs Andronico's · Bay Area shelf head-to-head
Fat Cat Bakery and Andronico's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andronico's carries more Brand PowerAndronico's is in more Bay Area grocersAndronico's fields the deeper lineupAndronico's sits further up the premium end
Fat Cat Bakery
Andronico's
10
brand power
50
3
products
56
1
categories
20
2
subcategories
32
1
grocers
2
$2.95
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fat Cat Bakery▭ Andronico's
Distribution · 30% of score4·8
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fat Cat Bakery
no top category Andronico's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fat Cat Bakery · 1
only Andronico's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fat Cat Bakery · Andronico's