Field Roast vs Nuts For Cheese · Bay Area shelf head-to-head
Field Roast and Nuts For Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupNuts For Cheese sits further up the premium end
Field Roast
Nuts For Cheese
63
brand power
40
27
products
12
10
categories
4
11
subcategories
4
19
grocers
12
90.7¢
price per oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Roast▭ Nuts For Cheese
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Roast
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field Roast · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Roast · Nuts For Cheese
