Fly By Jing vs Muso From Japan · Bay Area shelf head-to-head
Fly By Jing and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineupMuso From Japan sits further up the premium end
Fly By Jing
Muso From Japan
49
brand power
64
19
products
28
6
categories
11
7
subcategories
17
13
grocers
19
$2.18
price per oz
$13.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Muso From Japan
Distribution · 30% of score54·79
M
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
only Muso From Japan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fly By Jing · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Muso From Japan