Forager Project vs Laird Superfood · Bay Area shelf head-to-head
Forager Project and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineup
Forager Project
Laird Superfood
62
brand power
48
43
products
29
12
categories
5
14
subcategories
8
18
grocers
11
58.0¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Laird Superfood
Distribution · 30% of score75·46
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Coffee1 vs 9 SKUs
<1% of shelf
only Forager Project
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Forager Project · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Laird Superfood
