Lining them up…
Fra' Mani and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Applegate doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Applegate
15 products in the catalog·111 products in the catalog
spans 3 categories · 7 subcategories·spans 18 categories · 21 subcategories
~1% average share on the shelves it competes on·~4% average share on the shelves it competes on
no exclusive doors — everywhere Fra' Mani is, Applegate is too.
