Fresh Express vs Good & Gather · Bay Area shelf head-to-head
Fresh Express and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Express is in more Bay Area grocersGood & Gather fields the deeper lineup
Fresh Express
Good & Gather
51
brand power
52
29
products
493
2
categories
71
2
subcategories
93
6
grocers
2
$4.54
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Express▭ Good & Gather
Distribution · 30% of score25·8
F
G
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91·100
only Fresh Express
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Express · 6
only Good & Gather · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Express · Good & Gather
