Frog Hollow Farm vs Mitica · Bay Area shelf head-to-head
Frog Hollow Farm and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Frog Hollow Farm
Mitica
35
brand power
63
10
products
50
2
categories
12
4
subcategories
19
10
grocers
16
$1.49
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Mitica
Distribution · 30% of score42·67
M
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 1
only Mitica · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Mitica