Fruit By The Foot vs Annie's · Bay Area shelf head-to-head
Fruit By The Foot and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Fruit By The Foot
Annie's
12
brand power
73
2
products
130
1
categories
21
4
grocers
21
$6.23
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit By The Foot▭ Annie's
Distribution · 30% of score17·88
F
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit By The Foot
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit By The Foot · 0
no exclusive doors — everywhere Fruit By The Foot is, Annie's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit By The Foot · Annie's