Fruit Roll-ups vs Annie's · Bay Area shelf head-to-head
Fruit Roll-ups and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Fruit Roll-ups
Annie's
18
brand power
73
4
products
130
1
categories
21
4
grocers
21
$6.13
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Roll-ups▭ Annie's
Distribution · 30% of score17·88
F
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Roll-ups
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit Roll-ups · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Roll-ups · Annie's
