Full Belly Farm vs Cadia · Bay Area shelf head-to-head
Full Belly Farm and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupFull Belly Farm sits further up the premium end
Full Belly Farm
Cadia
27
brand power
57
9
products
194
5
categories
54
3
grocers
10
$1.24
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Belly Farm▭ Cadia
Distribution · 30% of score13·42
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads4 vs 8 SKUs
1% of shelf
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Full Belly Farm · 0
no exclusive doors — everywhere Full Belly Farm is, Cadia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Belly Farm · Cadia