Full Belly Farm vs Italian Harvest · Bay Area shelf head-to-head
Full Belly Farm and Italian Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Harvest carries more Brand PowerItalian Harvest is in more Bay Area grocersItalian Harvest fields the deeper lineupFull Belly Farm sits further up the premium end
Full Belly Farm
Italian Harvest
27
brand power
33
9
products
25
5
categories
9
7
subcategories
15
3
grocers
4
$1.24
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Belly Farm▭ Italian Harvest
Distribution · 30% of score13·17
I
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 6 SKUs
only Full Belly Farm
only Italian Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Belly Farm · 1
only Italian Harvest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Belly Farm · Italian Harvest