Full Belly Farm vs Stonewall Kitchen · Bay Area shelf head-to-head
Full Belly Farm and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonewall Kitchen carries more Brand PowerStonewall Kitchen is in more Bay Area grocersStonewall Kitchen fields the deeper lineup
Full Belly Farm
Stonewall Kitchen
27
brand power
53
9
products
178
5
categories
25
7
subcategories
42
3
grocers
6
$1.24
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Belly Farm▭ Stonewall Kitchen
Distribution · 30% of score13·25
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 37 SKUs
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Full Belly Farm · 3
only Stonewall Kitchen · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Belly Farm · Stonewall Kitchen
