Funables vs Annie's · Bay Area shelf head-to-head
Funables and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Funables
Annie's
0
brand power
73
3
products
130
1
categories
21
1
grocers
21
$6.19
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Funables▭ Annie's
Distribution · 30% of score4·88
F
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Funables
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Funables · 0
no exclusive doors — everywhere Funables is, Annie's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Funables · Annie's