Gardein vs Beyond Meat · Bay Area shelf head-to-head
Gardein and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineup
Gardein
Beyond Meat
53
brand power
56
19
products
22
4
categories
7
6
subcategories
9
10
grocers
17
79.1¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gardein▭ Beyond Meat
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives11 vs 7 SKUs
8% of shelf
only Gardein
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gardein · 1
only Beyond Meat · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gardein · Beyond Meat
