Garofalo vs La Molisana · Bay Area shelf head-to-head
Garofalo and La Molisana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
Garofalo
La Molisana
41
brand power
0
28
products
8
4
categories
1
17
subcategories
7
10
grocers
1
$5.59
avg price
$3.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garofalo▭ La Molisana
Distribution · 30% of score42·4
L
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garofalo
only La Molisana
no top category Garofalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garofalo · 9
only La Molisana · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garofalo · La Molisana