Giuliano vs Star · Bay Area shelf head-to-head
Giuliano and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano sits further up the premium end
Giuliano
Star
56
brand power
43
22
products
20
9
categories
6
14
grocers
11
95.1¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuliano▭ Star
Distribution · 30% of score58·46
S
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giuliano · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuliano · Star
