Golden Farms vs Once Upon A Farm · Bay Area shelf head-to-head
Golden Farms and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Golden Farms
Once Upon A Farm
32
brand power
60
10
products
61
6
categories
8
6
subcategories
9
4
grocers
15
88.2¢
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Farms▭ Once Upon A Farm
Distribution · 30% of score17·63
G
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Farms
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Golden Farms · 1
only Once Upon A Farm · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Farms · Once Upon A Farm
