Golden Grain vs Rummo · Bay Area shelf head-to-head
Golden Grain and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineup
Golden Grain
Rummo
14
brand power
51
22
products
29
2
categories
2
12
subcategories
15
7
grocers
15
35.4¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Grain▭ Rummo
Distribution · 30% of score29·63
G
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Grain
no top category Rummo doesn’t also play in.
only Rummo
no top category Golden Grain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Grain · 1
only Rummo · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Grain · Rummo