Good & Gather vs Hilary's · Bay Area shelf head-to-head
Good & Gather and Hilary's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather carries more Brand PowerGood & Gather is in more Bay Area grocersGood & Gather fields the deeper lineup
Good & Gather
Hilary's
52
brand power
11
493
products
2
71
categories
2
93
subcategories
2
2
grocers
1
$4.51
avg price
$5.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good & Gather▭ Hilary's
Distribution · 30% of score8·4
G
H
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
only Hilary's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good & Gather · 2
only Hilary's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather · Hilary's