Goodles vs Kraft · Bay Area shelf head-to-head
Goodles and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerGoodles is in more Bay Area grocersKraft fields the deeper lineupGoodles sits further up the premium end
Goodles
Kraft
51
brand power
60
27
products
65
2
categories
9
5
subcategories
23
15
grocers
13
88.4¢
price per oz
71.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodles▭ Kraft
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodles · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodles · Kraft
