Graza vs La Tourangelle · Bay Area shelf head-to-head
Graza and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerLa Tourangelle fields the deeper lineup
Graza
La Tourangelle
57
brand power
51
23
products
28
4
categories
3
6
subcategories
11
18
grocers
18
93.2¢
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graza▭ La Tourangelle
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graza
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graza · La Tourangelle
