Hawaiian Sun vs Lakewood Organic · Bay Area shelf head-to-head
Hawaiian Sun and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineup
Hawaiian Sun
Lakewood Organic
39
brand power
55
23
products
51
6
categories
3
7
subcategories
17
2
grocers
19
$5.66
avg price
$11.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Sun▭ Lakewood Organic
Distribution · 30% of score8·79
H
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Sun
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Sun · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Sun · Lakewood Organic
