Hilary's vs Good & Gather · Bay Area shelf head-to-head
Hilary's and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather carries more Brand PowerGood & Gather is in more Bay Area grocersGood & Gather fields the deeper lineup
Hilary's
Good & Gather
11
brand power
52
2
products
493
2
categories
71
2
subcategories
93
1
grocers
2
$5.84
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hilary's▭ Good & Gather
Distribution · 30% of score4·8
H
G
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hilary's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hilary's · 1
only Good & Gather · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hilary's · Good & Gather