Hot Crispy Oil vs Spectrum · Bay Area shelf head-to-head
Hot Crispy Oil and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupHot Crispy Oil sits further up the premium end
Hot Crispy Oil
Spectrum
32
brand power
61
19
products
38
3
categories
7
3
subcategories
17
2
grocers
19
$3.01
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Crispy Oil▭ Spectrum
Distribution · 30% of score8·79
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Crispy Oil
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Crispy Oil · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Crispy Oil · Spectrum