House Foods vs Hodo · Bay Area shelf head-to-head
House Foods and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo sits further up the premium end
House Foods
Hodo
46
brand power
57
20
products
19
7
categories
6
7
subcategories
7
8
grocers
17
46.3¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Foods▭ Hodo
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Foods · 1
only Hodo · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Foods · Hodo
