Jam vs Mitica · Bay Area shelf head-to-head
Jam and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupJam sits further up the premium end
Jam
Mitica
0
brand power
63
2
products
50
1
categories
12
1
subcategories
19
3
grocers
16
$1.81
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jam▭ Mitica
Distribution · 30% of score13·67
J
M
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jam
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jam · 0
no exclusive doors — everywhere Jam is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jam · Mitica