Lining them up…
Jeremiah's Pick Coffee and World Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·exclusive to World Market
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category World Market doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeremiah's Pick Coffee · World Market
54 products in the catalog·138 products in the catalog
spans 1 category · 3 subcategories·spans 27 categories
~3% average share on the shelves it competes on·~4% average share on the shelves it competes on