Jimmy Dean vs Applegate · Bay Area shelf head-to-head
Jimmy Dean and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Jimmy Dean
Applegate
53
brand power
72
42
products
111
5
categories
18
6
subcategories
21
10
grocers
20
43.5¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Applegate
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast10 vs 4 SKUs
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jimmy Dean · 1
only Applegate · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Applegate
