Jimmy Dean vs Niman Ranch · Bay Area shelf head-to-head
Jimmy Dean and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Jimmy Dean
Niman Ranch
53
brand power
63
42
products
58
5
categories
11
6
subcategories
30
10
grocers
17
43.5¢
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Niman Ranch
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niman Ranch · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Niman Ranch
