Jovial vs Tinkyada · Bay Area shelf head-to-head
Jovial and Tinkyada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Jovial
Tinkyada
63
brand power
27
40
products
11
12
categories
1
23
subcategories
6
18
grocers
8
55.9¢
price per oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Tinkyada
Distribution · 30% of score75·33
T
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jovial
only Tinkyada
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Tinkyada
