Joyfull Bakery vs Mitica · Bay Area shelf head-to-head
Joyfull Bakery and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerJoyfull Bakery is in more Bay Area grocersMitica fields the deeper lineupJoyfull Bakery sits further up the premium end
Joyfull Bakery
Mitica
51
brand power
63
11
products
50
3
categories
12
17
grocers
16
$2.69
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyfull Bakery▭ Mitica
Distribution · 30% of score71·67
M
carried in 17 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joyfull Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyfull Bakery · Mitica
