Just Desserts vs Overjoyed · Bay Area shelf head-to-head
Just Desserts and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerJust Desserts is in more Bay Area grocersOverjoyed fields the deeper lineup
Just Desserts
Overjoyed
39
brand power
46
14
products
41
2
categories
13
3
subcategories
21
12
grocers
2
$10.78
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Desserts▭ Overjoyed
Distribution · 30% of score50·8
O
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Brownies1 vs 1 SKUs
1% of shelf
only Just Desserts
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Desserts · Overjoyed
