Ka-me vs Roland Foods · Bay Area shelf head-to-head
Ka-me and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupKa-me sits further up the premium end
Ka-me
Roland Foods
42
brand power
51
4
products
56
3
categories
19
3
subcategories
32
10
grocers
11
99.8¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ka-me▭ Roland Foods
Distribution · 30% of score42·46
K
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ka-me
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roland Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ka-me · Roland Foods