Kalona Supernatural vs Clover Sonoma · Bay Area shelf head-to-head
Kalona Supernatural and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupKalona Supernatural sits further up the premium end
Kalona Supernatural
Clover Sonoma
38
brand power
68
8
products
114
6
categories
12
13
grocers
18
29.7¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Supernatural▭ Clover Sonoma
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 32 SKUs
1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kalona Supernatural · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Supernatural · Clover Sonoma
