Kerrygold vs Organic Valley® · Bay Area shelf head-to-head
Kerrygold and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerKerrygold is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Kerrygold
Organic Valley®
63
brand power
69
39
products
103
5
categories
15
9
subcategories
30
20
grocers
19
$1.27
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Organic Valley®
Distribution · 30% of score83·79
carried in 20 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Butter10 vs 4 SKUs
8% of shelf
only Kerrygold
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Organic Valley®
