Kerrygold vs Tillamook · Bay Area shelf head-to-head
Kerrygold and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook fields the deeper lineupKerrygold sits further up the premium end
Kerrygold
Tillamook
63
brand power
67
39
products
127
5
categories
6
9
subcategories
21
20
grocers
20
$1.27
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kerrygold▭ Tillamook
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy8 vs 1 SKUs
only Kerrygold
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kerrygold · Tillamook
