Kevin's Natural Foods vs O'food · Bay Area shelf head-to-head
Kevin's Natural Foods and O'food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupO'food sits further up the premium end
Kevin's Natural Foods
O'food
59
brand power
12
51
products
3
11
categories
2
19
subcategories
3
13
grocers
6
80.7¢
price per oz
86.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ O'food
Distribution · 30% of score54·25
O
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
only O'food
no top category Kevin's Natural Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevin's Natural Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · O'food