Kevin's Natural Foods vs The Cumin Club · Bay Area shelf head-to-head
Kevin's Natural Foods and The Cumin Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
Kevin's Natural Foods
The Cumin Club
59
brand power
22
51
products
12
11
categories
1
19
subcategories
2
13
grocers
2
$11.81
avg price
$6.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ The Cumin Club
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevin's Natural Foods
only The Cumin Club
no top category Kevin's Natural Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevin's Natural Foods · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · The Cumin Club