Kinder's vs Simply Organic · Bay Area shelf head-to-head
Kinder's and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
Kinder's
Simply Organic
60
brand power
68
96
products
109
6
categories
10
15
subcategories
43
14
grocers
18
95.8¢
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Simply Organic
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes27 vs 22 SKUs
9% of shelf
only Kinder's
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinder's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Simply Organic
